When it Comes to Christmas Wrapping Paper, Papa Romanos Worry About Baking Paper
Papa Romanos has been buying more wrapping paper to keep its Christmas wrapping business alive, but some of its competitors are doing much better, too.
Papa Romanos, a subsidiary of Italian company Aventura SA, has been the market leader for wrapping paper for years, but its market share has declined as more consumers have switched to other types of paper and fewer have bought papas.
Aventria, which makes paper used in baby-care, baby-food and toilet paper, has fallen from a market share of more than 80% to about 15% since last year.
Bacalic S.A., a Spanish company, has also been catching up.
Its sales have jumped from about 1% of the market in 2011 to around 4% in 2016.
Aventria has had to invest more in the business.
Bacalic has been increasing its production and it now employs nearly 500 people.
“The new papas are a lot more durable,” said Pedro Rizal, president of Bacalics International, the parent company of Bacali and Pampas.
Bacals paper is stronger and better-quality than papas, Rizam said.
Other companies have started making their own papas and have been expanding their lines.
In December, Aventriano SA, the maker of Aventurine and Aventuran, said it was acquiring the company of a former Papas chairman, Miguel Del Rio, for $15 billion in a deal that could value the business at around $100 billion.
Del Rio, who started his career in the pharmaceutical industry in Argentina, has built a large company from scratch.
The company has more than 1,000 employees and makes some of the best-selling wrapping paper in the world.
The papas have been making the same basic wrapping paper as Aventuras, but the Aventurus brand is better quality and cheaper, Del Rio said.
The consolidation has led to some pressure on the Papas brand, which is widely used in countries where Papas are used as paper.
The company has made some improvements in the past two years.
It is moving to use a thinner material called laminate that has better thermal and chemical properties and has been in use in more than 70 countries.
A new line of wrapping paper called Pampa, which has been sold in more countries, is also made from the same material.
Another company, the Brazilian company Nippo, is expanding its business into wrapping paper.
Its products are designed to last longer than papa.
It has been growing its business as it buys older wrapping paper from Aventuria and Bacalica and invests in its new line, according to Paulo Rocha, a spokesman for Nippojet.