Why the Papa Johns online ad campaign will be a hit with moms
On Sunday, Papa John’s announced that it had launched a new online ad blitz featuring its signature Papa Johns signature slogan “You Can’t Stop Me Now,” aimed at mothers who feel that their child needs the “papa fix.”
The ad, which was filmed on location in New York City, will feature the iconic Papa John pizza logo and a photo of the Papa John brand’s iconic logo.
Papa Johns is also using social media to promote the campaign, with Papa John and his son, John John Sr., tweeting out the hashtag #PapaJohnsKids.
“We believe in a healthy, fun and connected world,” John John Jr. said in a statement to ESPN.
“We believe parents need to be able to find a great brand and a great meal that will help them connect with their kids.”
John John Sr. added that the Papa Johns brand is a “must-have” for parents of kids of all ages.
“When you walk into Papa John & Co., you’ll see a pizza with a red and white stripe across the top, the ‘Papa’ logo, and ‘you can’t stop me now,'” he tweeted.
“And that’s what this campaign is about.”
John, who grew up with a Papa John, said he thinks the Papa Joes campaign is a win-win for parents and their kids.
“It’s really good marketing,” John said.
“It’s about getting the word out, getting the message out, it’s really about connecting with the brand.
I think it’s going to be a good win for all of us.”
The Papa John campaign, which is slated to run through March 24, will also feature Papa John himself in an ad.
“If you’re in New Jersey, and you want to go for a walk and you get sick or if you’re worried about your kids, you can get some good, quality food at Papa John,” Papa John Sr said in an interview with The New York Times.
“You can’t buy it.
It’s just out there for us.
And if you can’t afford it, it doesn’t matter if you’ve got a baby, a grandchild, a son, daughter, or grandson.”
Papa Johns said it has seen an “extraordinary” number of requests from parents seeking to get their children Papa John products, so the brand will be making a limited number of the new products available to customers in the U.S. for free.
The company is also promoting its new online store, Papa Johns.com, which will have a wide selection of new and classic Papa John items, including the original, Papa Joe’s and Papa John Jr.’s classic pizza.
The online store is also selling new, pre-packaged Papa John snacks like the “Cranberry” and “Honey Badger” pizza chips.
John, Sr. said he was “delighted” to see the Papa Joe Jr. brand in the campaign.
“I’m so glad Papa John has chosen to come out with this campaign,” he said.