Paper doll sales drop for first time in six months as sales slump
The United States’ paper doll market is on the rebound, with sales of the products in stores down 4% in April from a year earlier, the biggest one-month decline in more than a decade, the National Association of Confectioners and Merchandisers said in a report on Thursday.
The plunge comes amid an industry crackdown that’s hurting sales of toys and other toy-related products.
The decline in sales is likely to be more pronounced in California, where there are about 50% fewer paper dolls per capita than a year ago.
The industry has seen a surge in the popularity of dolls made by American artist David Furnish, who has worked on such films as “Shrek,” “The Princess Bride” and “The Wolf of Wall Street.”
The company said in April it had sales of about 2.4 billion paper dolls in 2016, down from 1.6 billion last year.
While there’s been a surge of new paper dolls, there has been a slight dip in sales of older dolls.
For example, the NACM said paper doll sales dropped 6% from a month earlier to $1.26 billion.
Newer dolls are also showing signs of slowing sales.
The NACP said paper dolls sales rose 7% to $9.5 billion in 2016.
The company has been investing in a new line of paper dolls that will include a doll of President Donald Trump.
It’s expected to start shipping dolls of Trump in late 2019.